about us

For the love of paper, pattern and people.

Hi I’m Alle,

The owner and curator of Pink Paddock Store. I am forever chasing and creating the prettiest greeting cards, papers, ribbons, stickers, stationery & gifts.

Nestled in my studio amongst the scent of gorgeous paper and candles is definitely one of my happy places! Especially in a house full of boys..

My dream for Pink Paddock Store is to bring joy to stationery lovers & gift givers with beautiful quality Australian designed & printed greeting cards and stationery.

Pink Paddock Store was created to bring a little more warmth into the everyday.

We design boutique paper goods that are made to be used, shared and loved - from thoughtful cards to practical notepads.

Born in rural Australia, every piece is designed with heart and crafted with care. Our products are inspired by real life - the kind that’s full of birthday lunches, scribbled lists, kind notes and Sunday catch-ups.

We believe in:
Rating of 1 means .
Rating of 4 means .
The rating of this product for "" is 1.

Thoughtful design

Timeless prints and patterns that don’t chase trends. We focus on details that feel considered, not flashy.

We believe in:
Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 2.

Paper you actually want to write on

Good stationery should feel just as nice to use as it looks. We choose quality stock that’s satisfying to hold, smooth to write on, and made to last.

We believe in:
Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 3.

Gifting that feels personal

Our products are made for meaningful moments — the kind where a handwritten note says more than a text ever could.

We believe in:
Rating of 1 means .
Rating of 4 means .
The rating of this product for "" is 1.

Thoughtful design

Timeless prints and patterns that don’t chase trends. We focus on details that feel considered, not flashy.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 2.

Paper you actually want to write on

Good stationery should feel just as nice to use as it looks. We choose quality stock that’s satisfying to hold, smooth to write on, and made to last.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 3.

Gifting that feels personal

Our products are made for meaningful moments — the kind where a handwritten note says more than a text ever could.

We're here for the people who still believe a handwritten card means something.

Thanks for being here. We’re so glad you found us.